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Basic knowledge in Analytical & Marketing Skill
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1. Introduction to online Digital Marketing
2. Importance of Digital Marketing
3. How does Internet Marketing work?
4. Increasing visibility
5. Visitors’ engagement
6. Bringing targeted traffic
7. Performance evaluation
1. Market research
2. Keyword research and analysis
3. SWOT analysis of a website
4. Types of keywords
5. Tools used for keyword research
6. Localized keyword research
7. Competitor website analysis
1. Introduction to Search Engine Optimization
2. How does Search Engine work?
3. SEO fundamentals & concepts
4. Search Engine Results Page (SERP)
5. Google Processing
1. Google places optimization
2. NAP (Name Address Place)
3. Citations
4. Using H card
5. Local SEO
1. Google Adwords (SEM )
2. Introduction to online advertising and adwords
3. Adwords account and compaign basics
4. Adwords Targeting and Placement
5. Adwords Bidding and Budgeting
6. Optimizing Performance
7. Ads Type
8. Bidding Stragies
9. Search Network
10. Display network
11. Shopping Ads
12. Video Ads
13. Universal App Ads
14. Tracking Script
15. Remarketing
16. Performance Monitoring and Conversion Tracking
17. Reports
1. Social Media Optimization (SMO)
2. Introduction to Social media networks
3. Types of social media websites
4. Social Media Optimization concepts
5. Facebook Page, Google+, LinkedIn, YouTube, Pinterest
6. Hashtags and Mentions
7. Facebook Optimization
8. Fan page Vs Profile Vs Group
9. Creating Facebook Page for Business
10. Facebook Analytics
1. Introduction to social media marketing
2. Understanding the past and present
3. Facebook Advertising
4. What is Facebook Advertising
5. Types of Promotions
6. Remarketing Strategy
7. Conversion Tracking
1. Importance of mobile marketing in the current scenario
2. Fundaments of mobile marketing
3. App & Web - Mobile advertising
4. Content marketing
5. Mobile targeting and segmentation
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